
FOR THE DAILY MAIL
WHILE it's a bit premature for Fred Tyson and Kevin Lee to applyfor membership in the Fortune 500 Club, the two have already bestedthe dismal odds for entrepreneurs. Statistics show that one out ofevery four Americans embarks on a small business venture and that 75percent of those business start-ups fail within five years. In 10years, the rate of failure climbs to 90 percent.
Tyson and Lee, co-owners of the music store UndergroundConnection, are turning a profit after a year.
"The traffic is unbelievable," said Tyson, with a smile. "Ouraccountant said, 'You guys are turning over some money there.' I wasthinking maybe we'd make $50,000 the first year, but that's not thecase."
Located at 424 Shrewsbury St. in downtown Charleston, the storehas thrived at a time when mom-and-pop record stores have become athing of the past. The success of the Underground, which sells CDs,hair weaves and oils, is largely due to Tyson and Lee's carefulspending and open-minded attitude.
"If numerous people ask for a certain thing, we'll get it," saidLee. "We cater to people's needs - if the CD costs $16 and you got$15, I ain't gonna let you walk out of the store without it."
Tyson and Lee, both of Charleston, hooked up years ago when theycompeted against each other at a freestyle DJ contest. Motivated bya love of music, the two formed Cream Entertainment and beganpromoting shows. Over the past few years, their comedy shows at theMunicipal Auditorium have featured national comics like Honest John,Phil Crawford, Damon Williams and Small Fry.
"For any kind of urban entertainment, you had to go to Cincinnatior Charlotte," said Tyson. "We wanted to bring it here."
At their DJ shows, they started selling "mix CDs," compilationson which DJs blend together as many as 40 tracks.
"We used to ride around, hop out of the car and sell CDs," saidLee. "Then, we figured if we had one place to sell them, we could dopretty good."
With each partner contributing $1,000, that place became theUnderground Connection. Now, the store is one of the few places inthe Kanawha Valley that specializes in mix CDs.
"We can't compete with chains," said Tyson. "What we buy a CDfor, that's what they sell them for. But you can't get mix CDs fromCamelot or National Record Mart - and that's where you get thebiggest bang for your buck."
As Cream Entertainment, Tyson and Lee also serve as distributorsfor mix DJs like DJ Envy, DJ Juice, and Cutmaster C and others whohail from Atlanta, New York, New Jersey, New Orleans and the WestCoast.
"If you sing, we can put you out," said Lee.
Because of their involvement in various productions, the storehas become a clearing house for events in the Charleston area.
"Anything that's happening in the city in urban entertainment -they call and ask," said Lee. "If you can't find it at theUnderground, you can't find it anywhere."
However, Tyson stressed that the store isn't a hangout.
"Mostly, people come in, buy something, hang a few minutes andkeep pushing," said Lee. "Most of the people that stay around areother business owners."
For the time being, Tyson and Lee said have slacked off onpromoting live shows.
"If things don't go right with a show, you can get sued out thebutt and lose your whole life savings. But we still sell tickets andgive advice.
"We're thinking of doing something a little more stable," Tysonadded. "Getting into real estate."
Grateful for their success, the two feel an obligation to helpnew and potential entrepreneurs - even if they end up beingcompetitors.
"These guys came in asking for advice, then they turned aroundand opened the same kind of store," Lee said.
"Yeah, I'm a little bugged," he acknowledged, "but that's OK; I'mall for new businesses.
"We want to inspire young business owners. It's good to see youngguys pushin' forward with something they believe in."
First on their list of suggestions is to be careful about goinginto debt.
"You don't see nothing in here that's not already paid for," saidLee. "We didn't buy anything we couldn't afford. If we need a newdisplay case we make sure we got the money to pay for it."
Their second bit of advice regards taxes.
"That was the only thing that really caught us by surprise," saidTyson. "It was real gruesome, but now we got us a real niceaccountant."